Keith Emerson


We absolutely loved working on the branding & design for the Keith Emerson Tribute Concert. This included items such as the main branding, the official 28-page programme and back stage passes and lanyards.

 Bringing a Slice of Japan to Manchester

Two exciting videos were created in order to promote the Keith Emerson Tribute concert (above), in addition to the official commemorative t-shirt (below).  Once created, we then put these out on social media, which attracted a cumulative 150,000 views within a week of being aired.



The Tatami System

It was important that the overall identity for Cha.ology was heavily influenced by the traditional tea-drinking culture of Japan. We found our inspiration in the Tatami Flooring System. The tatami is a type of mat used as a flooring material in traditional Japanese-style rooms. They are made from a series of blocks that stack and slot together in a grid-like formation. We used this grid as a based for our Brandmark. The words Cha.ology were split and placed inside different shaped tatami blocks which then created a dynamic, interchangeable brandmark that references the environment and interior of the teahouse.


Precision Meets Playfulness

We carried on the Tatami concept through into the Grid Systems that are used throughout the brand. The menus for example are made entirely of different sized blocks that stack and slot together to create a modern interpretation of the traditional Japanese Culture. The menus needed to contain two columns which housed both English and Japanese translations and the grids helped us keep structure and a form to this process.

No Shoes Allowed


Design by
Made By Alphabet


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