Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimising web usage.
BreamTeam integrate and configure analytics on every website we build, as it is a good way of finding out how effective a website is, in terms of who is visiting and what they are viewing.
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This type of data collection and analysis is typically classed as “on-site web analytics”, which measures a visitor’s journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase.
On-site web analytics measures the performance of your website in a commercial context and the statistical data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign’s audience response.
Adding analytics to your current website will help gather statistics to establish where you may need to take your website in the near future. Data surrounding what browser, screen resolution and screen colours the majority of your visitors use, could hold a major bearing to whether or not your current website is accessible.
We can also utilise this information with our Web and Interactive Design services.